Ellie Isacs is a transformation branding coach and talented copywriter from Switzerland. She specializes in empowering entrepreneurs to showcase their authentic and unique self in all areas of business.
Ellie was faced with feeling not good enough when she started her business, which set her on a transformational journey to go deeper into understanding who she truly was and how she wanted to shape her business. This journey showed her how to design her brand to reflect her personality.
“To be a trendsetter is not something that comes and goes but it is something that is memorable”
She says that once early adopters are with your brand, they will not need to switch to something quickly, as so often happens. She believes that every single person is a brand of their own.
“When everyone believes in and trusts their passions, while showing up authentically, they’re already setting a trend and changing the world”
Ellie feels that style starts on the inside, and you must create your inner style before creating the outer. It’s important to understand who you are and where your comfort zone is.
“Entrepreneurs are “self brands”. This is the transition point between a personal and business brand.”
“When embarking on entrepreneurship, the first grounding principles of your business are values, your mission and your purpose” (she gives the example of Tony Robbins as a powerful self brand).
Superhero: Elastigirl (from The Incredibles)
Cartoon: The Flintstones
Family Tradition: Christmas together with family, cooking & preparing
Embarrassing Moment: Not being able to go to the public swimming pool
#1 Job as Mom: Shaping a self-aware individual who values himself and others, but loves himself first. To guide him while he grows up and makes mistakes.
“I will always be there to support and pick him up, if needed”