Kate Erickson is the systems maven behind the $300,000+ a month podcast, Entrepreneur On Fire.
She’s the host of “Kate’s Take”, the EOFire audio blog, as well as the author of “The Fire Path.”
Kate credits systems with the reason that her and John’s business has grown so fast, to a $4.3 million company. Systems have helped them scale the business and afforded them freedom to travel, spend time with family and to do what they love.
“Our businesses all help entrepreneurs who are just getting started to be inspired and be motivated by the journey of those who have already built successful businesses”
Kate and John are very transparent about how they’ve run their businesses since the beginning.
“This is possible. If you want to do this, you can do this. You just have to buckle down, put your mind to it, be super motivated and do the work”
She recommends entrepreneurs spend 15 extra minutes to document the steps and figure out what you can automate and delegate.
Checklists are at the basic level of systems and processes. Kate says that anything you do is a series of steps. She uses the application Workflowy, an online note taking system similar to Evernote and records the steps to do specific tasks.
She explains the differences between processes and systems. A process is a series of steps you take to get to an end goal, and a system is a network of processes that work together to create something bigger.
The common systems are for content, and social media.
“I see these two things as very foundational to helping you be consistent, gain credibility and authority, which help you grow your audience”
Kate advises that entrepreneurs choose one social media platform, and not be distracted by what’s out there.
“Figure out where your audience hangs out at, which platform are they most likely to be hanging out on”
Letting go of control is one of the most difficult things she’s faced as an entrepreneur. One of the best ways to delegate a task that needs to be performed in a very specific way, is to record a video of you doing it. This can be done using Screenflow (Mac) or Camtasia (PC or Mac).
“In a video, there’s no misinterpretation”
Cartoon: The Smurfs
Video Game: Super Mario Kart
Family Tradition: Camping
Motivation As A Child: her parents
“I wanted to do good for them; I was very lucky to have that support”
Embarrassing Moment: went to preschool wearing a dress but forgetting her underwear, and did cartwheels outside
Memories Of Fear Holding Her Back: when she launched her own podcast a little over a year ago
“That was the first time putting my voice out there; I was scared of people valuing what I had to offer.”
INTERVIEW LINKS: www.EOFire.com