Maritza Parra is the host of podcast, Easy Online Marketing, author of “Click & Grow Rich Online.” She’s a powerful speaker who has shared the stage with the biggest names in the world and has been featured on Oprah. Maritza shows others how to grow their client base and cash flow, so they can spend more time with their families.
Maritza’s entrepreneurial story started early in her life. She was very passionate about horses, and at 8 years old, her parents bought her one and she learned how to ride. As a teenager, she had to get a job at a laundromat because she wanted the best gear for her horse. She really didn’t enjoy the job, being inside all the time and being told what to do, but turned into a blessing as it motivated her to develop a business out of her love of horses.
She says that entrepreneurship runs in her family, as her grandparents created bath and beauty products and sold them to people in their community.
“They really hustled to create products and sell them. I think part of that was given to me.”
After getting divorced, she needed to get a corporate job as the horse activities she was doing (breeding and selling) only brought in income periodically.
“It was a terrible time in my life, because I hated having a job”
Maritza got into spirituality and self-development, which lead her to another business around the law of attraction. Because of this, producers from Oprah reached out for her to be featured on the show.
“There’s so many different connections that you see later. When you’re in it, those painful moments, you think it’s the worst thing. If you look carefully, a path will open for you to turn it into a huge opportunity.”
As a teenager, Maritza was doing horse shows for free. She realized she needed to charge as she had expenses. After the first person she quoted willingly paid, she determined that if one person will pay for it, more people would.
She says that people need two things to monetize. First, passion, as it’s going to require grit and hard work to keep going under all circumstances. The second thing is specialized expertise and knowledge in order to create an experience for clients and customers.
“Create an experience that has people feeling certain emotions”
The problems with most entrepreneurs is that they’re copying others, without bringing in their own unique value.
With sales, desperation will come through to the client. Maritza feels that a lot of entrepreneurs are scared of their own expertise.
“All you have to be is a few steps ahead of who you’re trying to help with your expertise”
She learned a lot on direct response marketing with her horse business, and started targeting tour and convention groups. Maritza says that list building has changed her life. It’s not as easy as when the Internet started, but it is still a very powerful tool to use.
Years ago, Maritza set up a website for her horse business and sent out a newsletter once a week. After doing this for some time, she surveyed her list to see what product(s) they would buy from her. She did a teleseminar, selling a set of 6 DVDs, and made $29,746. She realized it could work for her other businesses and did something similar.
“Everything I have done has been about finding the opportunities. What’s working? Do more of that. What’s not working? What can I learn from it?”
She shares that when you have the attention of a list, you can sell to them over and over again. By having a ready audience to sell to, you’ll be able to grow your business and increase the average transaction value.
You can start building a list without having a product to offer. Find people on social media with similar interests and be very specific in offering something to help them with “a severe pain point.”
As long as you have an expertise, or can created an experience, Maritza feels everyone has a $1,000, $2,000 or $5,000 product in them.
Superhero: Ororo from X-Men
Cartoon: Mr. Magoo
Family Tradition: touching each other’s foreheads, in a cross, to help protect each other before travel
Embarrassing Moment: being mistaken for a boy at the age of 12 at a horseshow
Maritza encourages others to start valuing themselves and their expertise. If they don’t, their audience won’t value them or purchase their products or services.
She challenges others to raise their prices and sell it using what she calls, “A Sacred Sales Process.”
*Maritza’s podcast, Easy Online Marketing, can be found on iTunes