James Tew is the Australian dad behind “A Dad’s Mission for Success.” He is is a 7-year Navy vet, content partner with Entrepreneur.com and an expert at helping entrepreneurs build relationships with influencers through video. He is married and has four beautiful daughters.
In this episode, james reveals some little known hacks for your breaking into th e upper ranks of your industry… with video.
James originally got interested in video as a teenager, but didn’t start doing them again until earlier this year, as he found podcasting wasn’t for him.
“I’m a very visual person. I like to wave my hands around; I like to do things. Video is the medium that provided me the opportunity to do that.”
In August 2015, he published his first video on YouTube and has over 17,000 views since. He tries to keep his videos to less than three minutes, and injects humour at points where he feels the audience might fall off.
“I think we all need to have a laugh at ourselves sometimes and not take ourselves so seriously. It all comes down to self-confidence.”
James tries to link his videos to an evolving theme. For example, he wanted October to be a reflection of our souls, and what we are offering others. He also recommends relating business lessons you have learned to something obscure, like his video “3 Things I Learned about Relationships from Green Smoothies.”
He feels that if you are open and transparent about your journey, that will sell better than any other content.
For someone starting out using videos, you don’t need an expensive set up. He uses a $100 three-point lighting set-up that he purchased off eBay. He recommends a good microphone, Rode smartLav+, to get the best audio possible on without a large budget, as you can excuse bad video, but not bad audio.
“I’m just a 27-year old dad of four girls who’s trying to make his way in the world. It’s not perfect. It’s not 5-Star.”
One shortcut to reach influencers is to ask for their input on Twitter, and screen grabs the response. You can then tag them on Facebook and Twitter when you share the video you do on YouTube.
Collaborating with other creators is the best way to grow your following on YouTube.
Superhero: The Phantom
Cartoon: The Original Pokémon
Video Game: Star Wars Pod Racing
Family Tradition: going to visit friends’ houses on holidays
Motivation as a Kid: connecting w/people
Embarrassing Moments: In a co-op program as a 17-year old, had his pants pulled down by a 10-year old from his former primary school
Parents Parenting Style: flexible, in that he had lots of freedom